Analyt Blog: Our thoughts on the world of analytics, data, technology, design, and psychology.

For many years I've been talking about the benefits of integrated and automated systems which allow businesses to free up their resources to focus on actual data analysis and insight, such as actually investigating the available data, making changes based on the resulting insight, and then measuring the impact. Crazy, I know!

I've been swamped with work over the last few years, and my blog writing has taken a significant back seat for far too long! As ChatGPT has been in the news a lot recently, I wanted to see how the tool from

I've been meaning to post about building dashboards for a while now as a follow on from the

Well... It's now been a year since I founded Analyt and, as seems tradtition, I thought I'd write about the experience of my first year. I've split this article into three sections, as this felt like the best way to explain each stage of the journey so far:

Thanks to everyone that came to my MeasureCamp workshops yesterday. We had a gcouple of great sessions on:

Thanks to everyone that came to my MeasureCamp workshop yesterday. We had a great session on data integration, covering Web Anlytics, Customer Relationship Management (CRM), and Voice of Customer/Survey data. Lots of interesting questions and so thanks for keeping me on my toes!

Surveys are a great way to hear what your customers think about you, but they often get bad press due to poor implementation and design.

I've just returned from MeasureCamp and one of the most common question I heard from people related to getting data out of Google Analytics and into Excel.

The old adage "the Customer is always right" has been a mainstay of offline customer experience for decades. But is it correct? A core component of the work I used to be involved in at Seren, related to digital Customer Experience trackers or Voice of Customer programmes: typically an on-site survey to see what your customers' think. Online surveys, if implemented well, can be extremely powerful especially when integrated with other data sources and used as part of a customer feedback mechanism.

The week before last I was speaking at

Ok, Big Data doesn't have to suck, but far too often it does! Why? Read on...

The British Library is currently running an exhibition about 'Beautiful Science' -

Exactly a week ago, I received my Apple Watch Sport (Space Grey 42mm version with black strap). The follow article relates to my experience during the last 7-days.

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