News
Recent news, events, and announcements related to Analyt and the wider digital measurement community.
Recent updates
With third-party cookie deprecation in Chrome still on the horizon, it remains vital to migrate to First-Party Data (FPD). Used correctly, Enhanced Conversion Tracking allows conversions to be securely linked to Search or Ad engagement — even without cookies — provided the user has consented.
Privacy & TrackingAnalyt was proud to sponsor MeasureCamp Newcastle, held at Campus North on Saturday 21st May 2016. Free tickets were made available to the North-East digital analytics community.
CommunityWe rolled out device-specific layouts, a redesigned mobile navigation menu, blog comment previews, and site-wide SSL — ensuring every form submission and comment is sent securely.
Product UpdateWe ran back-to-back Friday workshops at MeasureCamp on Data Visualisation and Data Integration — covering Web Analytics, CRM, and Voice of Customer/Survey data. Slides from both sessions are available in the blog archive.
SpeakingWe set up a monthly meet-up for people based in the North-East interested in digital analytics, user experience, and data visualisation. New members were welcome to get in touch to take part.
CommunitySean Burton (Founder of Analyt) spoke at the CastleGate in Newcastle on "CX & Data: Measuring Experience" — exploring why so much digital marketing spend goes unmeasured, and how analytics and CX together help businesses find and fix the gap.
SpeakingAnalyt was proud to donate 60 books to Kells Lane Primary School (Low Fell, Gateshead), helping educate local children about cyber bullying and internet safety.
CommunityWe're always happy to talk measurement, CX, and data visualisation with the wider community.