About Us: Many businesses struggle to identify and measure their performance - this is why Analyt exists
Far too many companies fail to extract value from their data and spend too much time on the logistics of reporting, rather than on insights and action that result in improved customer experience and increased return on investment.
Analyt (pronounced 'Analyte' for those that are interested) is a UK based data & analytics consultancy dedicated to improving customer experience and business performance through effective use of data, technology, and psychology.
The Company name is derived from the word 'analyte' in clinical chemistry meaning "a substance whose chemical constituents are being identified and measured.". We cannot easily measure consumer experience directly, however, we can identify specific factors that can act as a proxy or 'analyte' - allowing us to measure, manage, and improve.
Sean Burton (Founder & Managing Director)

You can see my full profile on LinkedIn, but below is a short summary:
- Formerly the Director of Measurement at Seren Design Ltd.
- A 25 year career covering: eLearning, Interaction Design, Product Management, Web Analytics, and Data Visualisation.
- Extensive experience with FTSE 100 companies across financial, telecommunication, gaming, and retail sectors.
- Industry leading analytical and statistical modeling skills.
- Experience with most licensed and SaaS web analytics tools, including: Excel, SPSS, Adobe (Omniture), WebTrends, WebAbacus, Comscore, Coremetrics, Google Analytics (including GA 360, GA4 & BigQuery), Unica, and numerous databases (SQL server, MySQL, Mongo, etc.).
- Wide ranging technical skills covering interaction design, development, management, and maintenance of complex technical implementations, such as Content Management Systems, Web Analytics & Voice of Customer deployments, as well as advanced data optimisation projects.
- Certified in: Google Analytics, Google Tag Manager, Google Adwords, WebTrends Technical Professional, Adobe Analytics Technical Implementation
You can also follow me on X (twitter) via @sean_d_burton & @analytdata, or view the contact page for more options.
LinkedIn Recommendations



I had the opportunity to work with Sean on various projects for two major telco operators (Orange and EE) and he significantly contributed to deliver the following: tagging specs, solutions advanced implementation (Webtrends at first but mainly Adobe Analytics & Google Analytics using various tag management tools), business insights generation, automated reporting and numerous data visualizations (using Tableau & Tableau Server)/dashboards creation.
He is also a great team player and is always happy to share knowledge/ upskill people around. I highly recommend working with him and can confirm that he'd be a great addition to any team that should need his skills.


Across all of this, what shines through is the in depth industry knowledge, with a great mix of technical and analytical skills that are hard to find in one person.
I'd highly recommend Sean to anyone.





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Some of the brands I've worked with




















