About Us

Where psychology meets data & technology

A UK-based data & analytics consultancy dedicated to improving customer experience and business performance — built on over 30 years of hands-on digital expertise.

Our story

Why "Analyt"?

The name carries real meaning — and it shapes how we approach every engagement.

Analyt (pronounced 'An-a-lyte', for those who are interested) is a UK based data & analytics consultancy dedicated to improving customer experience and business performance through effective use of data, technology, and psychology.

We cannot easily measure consumer experience directly. However, we can identify specific factors that act as a proxy, or 'analyte' — allowing us to measure, manage, and improve it. That's the founding principle behind everything we do: find the right signal, then act on it.

It's a deliberately interdisciplinary approach. Good measurement isn't just a technical exercise — it requires understanding human behaviour as much as it requires understanding the technology stack capturing that behaviour.

Etymology

an·a·lyte

/ˈænəlaɪt/ — noun, clinical chemistry

"A substance whose chemical constituents are being identified and measured." We borrowed the term because it captures exactly what we do with digital experience data: isolate the signal, measure it precisely, and use it to drive better decisions.

Meet the team

Led by deep, hands-on expertise

Sean Burton

Founder & Principal Consultant

Sean holds a BSc in Experimental Psychology from the University of Sussex, alongside a background spanning interaction design, statistics, and data analytics. He has spent over 30 years working in the digital sector, helping businesses improve consumer experience through a blend of psychology, design, data, and technology.

His experience covers a wide range of web analytics tools — including Google Analytics (GA 360, GA4 & BigQuery), Adobe (Omniture), Contentsquare, WebTrends — together with wide-ranging technical skills spanning interaction design, CMS deployment, Voice of Customer programmes, and advanced data optimisation projects.

Google Analytics Certified Google Tag Manager Certified Google Ads Certified WebTrends Technical Professional Adobe Analytics Technical Implementation

Capability

Tools & technical range

Real, current experience across the platforms that power modern digital measurement.

Analytics Platforms

Google Analytics (GA4, GA360), Adobe Analytics, WebTrends, WebAbacus, Comscore, Coremetrics, Contentsquare.

Tag & Data Management

Google Tag Manager (including Server-Side GTM), Google Tag Gateway, BigQuery, Unica.

Statistics & Analysis

Excel, SPSS, and numerous databases including SQL Server, MySQL, and MongoDB.

Design & Implementation

Interaction design, CMS deployment, Voice of Customer programmes, and advanced data optimisation.

What people say

Trusted across the industry

Sean is an excellent technical analytics consultant. He came in to help deliver the analytics integration project at EE during the initial implementation phase and helped me drive it over the line under very tight deadlines.

EE Project Lead

Telecoms

I worked with Sean on various projects for two major telco operators and he significantly contributed to tagging specs, advanced implementation, business insights, and numerous data visualisations.

Yvain Granier

SVP Customer Success, Radancy France

We worked together for almost 10 years. Sean is supremely talented. A giant in the Land of Big Data. I wouldn't hesitate to work with him again.

Catriona Campbell

Advisor, EY-Seren

What shines through is in-depth industry knowledge, with a great mix of technical and analytical skills that are hard to find in one person. I'd highly recommend Sean to anyone.

Nick Willis

Director, Station 10