Our Solutions

From requirement analysis to hands-on implementation

A proven framework that helps you extract real value from your data — covering data strategy, web analytics, customer feedback, integration, visualisation, UX, and acquisition.

Our framework

A structured path to insight

By blending these techniques into a seamless programme of activity, an organisation can truly become "Customer First" in its approach.

01

Health Check

A rapid mini-audit covering analytics, SEO & UX.

02

Journey Mapping

Understand acquisition-to-conversion and find pain points.

03

KPI Development

No more than 10 KPIs that actually matter to the business.

04

Data Capture Audit

Verify implementation accuracy from page code to processing rules.

05

Activation

Dashboards, integration, and ongoing optimisation.

We also offer a range of digital marketing tools:

Start with a Health Check

As a quick start, we recommend conducting a check of your existing website and, if applicable, your measurement technologies. Our Health Check takes the form of a mini-audit covering many of the services on this page.

It's a great way to see if you have any major problems, and a great reassurance before launching a new campaign or product. Many clients run them on a quarterly basis for an ongoing snapshot of performance.

Request a Health Check

What you receive

  • Top 5 things to fix — Web Analytics
  • Top 5 things to fix — SEO
  • Top 5 things to fix — UX / CX
  • Short presentation-style summary document
  • Option to repeat monthly or quarterly

In detail

Explore each solution area

Every engagement is modular — combine what you need, scale up as you grow.

📊

Web Analytics

Web analytics is a vital component for any business operating in the digital space. Without reliable and meaningful data you'll be operating in the dark — and likely making costly mistakes. We provide consultancy across all major platforms.

Platform Consultancy

Google Analytics (GA4 & GA360), Google Tag Manager (incl. Server-Side), Adobe Analytics, WebTrends, WebAbacus, Contentsquare.

KPI & Gap Analysis

Develop a practical set of KPIs — no more than 10 — by mapping what's measurable today against what's needed.

Data Capture Audit

A 3–5 day deep-dive into how data is captured, from page code through to processing rules.

Training & Enablement

Upskill your team so reliable measurement becomes part of how you work, not a one-off project.


Get in touch about Web Analytics
📋

Surveys & Customer Feedback

Online surveys, implemented well, are extremely powerful — especially when integrated with other data sources as part of a wider customer feedback mechanism. We offer a full end-to-end service.

Planning & Scripting

From invite design through to question scripting, tailored to your research goals.

Implementation

Technical deployment across your site or app, integrated with existing analytics.

Analysis & Recommendations

Ongoing analysis that goes well beyond the limits of free survey tools.


Get in touch about Surveys & Customer Feedback
🔗

Data Integration & Automation

Improve your ETL processes and integrate across multiple data sources for richer insight — from simple GA-to-Excel pipelines to complex Azure Databricks and Google BigQuery deployments.

Pipeline Design

Connect Web Analytics, CRM, and Voice of Customer data into a single coherent picture.

Cloud Data Warehousing

BigQuery and Azure Databricks implementations built for scale.


Get in touch about Data Integration
📈

Dashboards & Data Visualisation

Avoid data paralysis and focus on what matters. A report is NOT a KPI. We design dashboards that keep things clear so your team spends time acting on insight rather than hunting for it.

Tooling

Tableau, Microsoft Power BI, Google Looker Studio, Qlik, and Klipfolio.

Design Philosophy

Built for decision-making, not decoration — clarity over comprehensiveness.


Get in touch about Dashboard
🎨

UX, MVT & Site Build

Understanding the customer journey from acquisition to conversion is crucial. We help map this journey, highlight key pain points, and support every stage of the product lifecycle.

Journey Mapping

Visualise the full path from first touch to conversion, and flag where users drop off.

Design, Build & Host

From wireframes to a fully live, hosted website.

Multivariate Testing

Continuous experimentation to improve conversion over time.


Get in touch about UX
🚀

Digital Marketing

Getting traffic to your site is important, but getting the right traffic is vital. We're Google Ads certified and help with a range of acquisition strategies.

Paid Search (PPC)

Google Ads certified campaign strategy and management.

Search Engine Optimisation

Natural search strategies that build sustainable, long-term traffic.


Get in touch about Digital Marketing

Ready to extract real value from your data?

From requirement analysis to hands-on implementation — get in touch for a free conversation.

📞 +44 191 704 2045 ✉ info@analyt.co.uk