Welcome
We help companies optimise their digital strategy & services. We use a robust data-driven approach to improve consumer experience (UX & CX) and drive business value.
Established in 2014, we specialise in a range of quantitative and qualitative research services - click on a category below to learn more:
By combining these services, we can form modular solutions that are tailored to your business - large or small.
Web Analytics
Web analytics is a vital component for any business operating in the digital space. Without reliable and meaningful data you'll be operating in the dark and likely making costly mistakes.
We provide consultancy across all major analytics platforms: Google Analytics 4 (GA4) & Google Analytics 4 360; Adobe Analytics; WebTrends; WebAbacus; and Contentsquare.
Additionally, we have developed tools for managing Google Analytics 360 environments at scale: providing robust management of Goals, Filters, Custom Dimensions, Metrics, Audiences, and more across hundreds of properties.
Analyt provide a range of services aligned to a proven process:
Surveys
Surveys are a great way of gathering feedback from your customers, helping you to improve your existing services and/or products, as well as helping to find new opportunities.
Tired of the limitations of free survey tools? We offer a full end-to-end service to help you plan, design, implement and analyse your surveys.
We can provide:
- Planning & invite design
- Scripting & implementation support
- Regular reporting, analysis & recommendations
- On-going support & maintenance
Additionally, we can help with interpretation and analysis, as well as general advice and training.
Data Integration & Automation
Analytics can be a messy business!
Analyt can help improve your existing processes (e.g. Extraction, Transformation, Loading (ETL)) and support integration across multiple sources of data for richer insight.
We have extensive experience of data projects: from simple Google Analytics to Excel integrations; to more complex enterprise-level automation.
Dashboards & Data Visualisation
Do you find you're drowning in data and unsure how to present it? Building reports is only the beginning - if no-one reads the reports then nothing will happen. Our dashboards are designed to keep things simple so your time is spent acting on data rather than reading them.
A dashboard is more than just the end result, and all of our dashboard projects follow a tried and tested process to ensure business relevance and end-user adaption.
Dashboards can be built using whatever platform you require, but we'd recommend Tableau, Qlik, Google Data Studio, Microsoft Power BI, Klipfolio, and of course Excel.
Additionally, we can advice on the best way to tell an insightful and visual story that leads to action.
UX & Site Build
We can help you design, build, host, and optimise your web site. From initial rough sketches, to final web site, we support you at every stage of the process.
As a quick start, we recommend conducting an audit of your existing web site and, if applicable, your measurement technologies.
Our Health Check audit takes the form of a mini-review and can include a your analytics and customer feedback data. The output is a 'Top 5 things to fix' report covering: Web Analytics, Search Engine Optimisation (SEO), and Customer Experience (CX).
Aa Health Check is a great way to see if you have any major problems. It can also be a great reassurance before launching a new campaign / product. You may also consider running them on a monthly or quarterly basis to give regular snapshots of performance and on-going confidence.
Digital Marketing
Getting traffic to your site is important, but getting the right traffic is vital! We are Google Adwords certified and can help you with a range of acquisition strategies, including Paid & Natural Search:
Paid Search (PPC)
Search Engine Optimisation (SEO)