Caught in the Web: Analyt helps in fight against cyber bullying

Analyt is proud to again donate 60 books to Kells Lane Primary School in Low Fell, Gateshead, in a bid to help educate children about cyber bullying and Internet safety.

As a digital company we are aware of how important education is in ensuring children are able to use the Internet safely and responsibly and have therefore sponsored this programme for the second year running.

The original Anti-Bullying Alliance survey revealed that a shocking one in five 11-year-olds have been victims of cyber bullying and 22 per cent do not know how to protect themselves. There are still regularly articles in the news relating to cyber bullying, which is why this campaign continues to be so important.

Now with the help of the Barney & Echo interactive workbooks, entitled Caught in the Web, children at key stage 1-2 will learn how to protect themselves from internet and text bullies.

As part of the pupils' personal, social and health education (PSHE) classes, the books will also be used to teach pupils about the "dos and don'ts" of staying safe online and the dangers of social networking sites.

The books have been produced by The Police Community Clubs of Great Britain (PCCGB) as part of a project designed to promote citizenship among young people and build on PSHE education. They have been delivered to more than 250,000 children nationwide.

Founder of the PCCGB, Barry Jones MBE, said:

"Internet safety is vital if our children and young people are to be protected from those people who chose to deceive, groom and exploit the most vulnerable."

Stephen Jackson of Chester-based publishing firm Community Initiatives Associates helped to develop the books. He is confident that the books will act as a vital resource for teachers.

He said:

"Internet safety and text bullying are now becoming serious problems. Barney and Echo: Caught in the Web is an ideal educational solution as it teaches primary school children about the consequences of text and internet bullying."

Set in Treetop Forest, the book follows the adventures of Barney Eagle and Echo Squirrel. The school will also receive classroom support materials such as wall posters, stickers and related drama scripts.

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