Data & Technology Solutions Ltd.

About Us: Many businesses struggle to identify and measure their performance - this is why Analyt exists


Far too many companies fail to extract value from their data and spend too much time on the logistics of reporting, rather than on insights and action that result in improved customer experience and increased return on investment.

Analyt (pronounced 'Analyte' for those that are interested) is a UK based data & analytics consultancy dedicated to improving customer experience and business performance through effective use of data, technology, and psychology.

The Company name is derived from the word 'analyte' in clinical chemistry meaning "a substance whose chemical constituents are being identified and measured.". We cannot easily measure consumer experience directly, however, we can identify specific factors that can act as a proxy or 'analyte' - allowing us to measure, manage, and improve.

Sean Burton (Founder & Managing Director)

I have a BSc degree in Experimental Psychology from the University of Sussex, and a background in interaction design, statistics, and data analytics. I have spent over 20 years working in the digital sector, helping businesses to improve consumer experience. I'm passionate about deriving insight and value through a blend of psychology, design, data, and technology.

You can see my full profile on LinkedIn, but below is a short summary:
  • Formerly the Director of Measurement at Seren Design Ltd.
  • A 25 year career covering: eLearning, Interaction Design, Product Management, Web Analytics, and Data Visualisation.
  • Extensive experience with FTSE 100 companies across financial, telecommunication, gaming, and retail sectors.
  • Industry leading analytical and statistical modeling skills.
  • Experience with most licensed and SaaS web analytics tools, including: Excel, SPSS, Adobe (Omniture), WebTrends, WebAbacus, Comscore, Coremetrics, Google Analytics (including GA 360, GA4 & BigQuery), Unica, and numerous databases (SQL server, MySQL, Mongo, etc.).
  • Wide ranging technical skills covering interaction design, development, management, and maintenance of complex technical implementations, such as Content Management Systems, Web Analytics & Voice of Customer deployments, as well as advanced data optimisation projects.
  • Certified in: Google Analytics, Google Tag Manager, Google Adwords, WebTrends Technical Professional, Adobe Analytics Technical Implementation

You can also follow me on X (twitter) via @sean_d_burton & @analytdata, or view the contact page for more options.

LinkedIn Recommendations

Chris Rourke, CEO at UserVision
Sean has a powerful ability to combine three key strengths: outstanding knowledge of the tools and techniques of his analytical craft, business acumen to understand the context and implications of the analytics, and the ability to clearly findings and recommendations to partners and clients. Highly recommended for skills in GA and business-related data analytics in general.

Yvain Granier, SVP Customer Success at Radancy France
Simply put, Sean is the ultimate analytics professional: excellent technical expertise coupled with strong business acumen and incredible work ethics. I had the opportunity to work with Sean on various projects for two major telco operators (Orange and EE) and he significantly contributed to deliver the following:
tagging specs, solutions advanced implementation (Webtrends at first but mainly Adobe Analytics & Google Analytics using various tag management tools), business insights generation, automated reporting and numerous data visualizations (using Tableau & Tableau Server)/dashboards creation.
He is also a great team player and is always happy to share knowledge/ upskill people around. I highly recommend working with him and can confirm that he'd be a great addition to any team that should need his skills.

Nick Willis, Director at Station 10
I've had a pretty unique set of circumstances when it comes to working with Sean, having been a peer, worked for and also had him work for me. I can say, in all three relationships, he has been great to work with. As a colleague, he has been helpful and a great sounding board for ideas, as a manager he has had a great strategic view, and as a member of the team he has always produced great quality work in tight schedules.
Across all of this, what shines through is the in depth industry knowledge, with a great mix of technical and analytical skills that are hard to find in one person.
I'd highly recommend Sean to anyone.

Roman Rock, Digital Consultant at EE
Sean is an excellent technical analytics consultant, Sean came in to help deliver the analytics integration project at EE during the initial implementation phase and helped me drive it over the line under very tight deadlines. I would happily recommend Sean to others/work with or bring in Sean again for future projects.

Catriona Campbell, Advisor at EY-Seren
We worked together for almost 10 years. Sean is supremely talented. A giant in the Land of Big Data. I wouldn't hesitate to work with him again, and I hope I do.

View more on LinkedIn...

Memberships & Groups

NECC: North-East Chamber of Commerce Logo  DAA: Digital Analytics Association Logo  Gateshead Business Logo  Digital Union Logo Dynamo Logo

Some of the brands I've worked with

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