The free UTM Builder is great for occasional use. Pro adds team libraries, bulk generation, TinyURL integration, cost tracking, and branded short links — everything a digital marketing team needs to stay consistent at scale.
Free vs. Pro
Everything you need to quickly generate a single tagged URL. No account required, no limits on use — it's free, permanently.
For digital marketing teams who need consistency, history, bulk creation, and short link generation across every campaign.
Pricing
Perfect for a freelancer or individual marketer who needs team features without the team.
For digital marketing teams who need shared libraries, bulk generation, and consistent naming.
For agencies managing UTM strategies across multiple client accounts from a single workspace.
All prices exclude VAT. Annual billing deducts 20% — billed as a single annual payment. Contact us for larger teams or enterprise requirements.
Compare in detail
| Feature | Free | Solo | Team | Agency |
|---|---|---|---|---|
| Core builder | ||||
| Standard UTM parameters | ✓ | ✓ | ✓ | ✓ |
| Share via presets | ✓ | ✓ | ✓ | ✓ |
| Auto-slugification | ✓ | ✓ | ✓ | ✓ |
| Copy to clipboard | ✓ | ✓ | ✓ | ✓ |
| Cost-per-click & currency fields | – | ✓ | ✓ | ✓ |
| URL management | ||||
| URL history & library | – | 500 URLs | Unlimited | Unlimited |
| Saved parameter templates | – | ✓ | ✓ | ✓ |
| Bulk generation (CSV upload) | – | – | ✓ | ✓ |
| History export (CSV) | – | ✓ | ✓ | ✓ |
| Short links | ||||
| TinyURL integration | – | ✓ | ✓ | ✓ |
| Branded short links | – | – | – | ✓ |
| Team & governance | ||||
| User seats | — | 1 | Up to 5 | Up to 20 |
| Naming convention enforcement | – | – | ✓ | ✓ |
| Multi-client workspaces | – | – | – | ✓ |
| Role-based access control | – | – | ✓ | ✓ |
Try it now
Generate a tagged URL right here. Pro fields are shown but locked — upgrade to unlock.
Common questions
Yes, completely. The free builder at analyt.co.uk/tools/utm_builder/ will always be free to use with no account required. Pro plans add team and productivity features for those who need them.
You can define rules for how parameter values must be formatted — e.g. always lowercase, always hyphen-separated, specific allowed values for medium. The builder will warn or block submissions that don't conform, keeping your data clean across the team.
After generating your tagged URL, Pro plans can automatically shorten it via the TinyURL API with a single click. Agency plans can use a branded domain (e.g. go.yourbrand.com) instead of the default tinyurl.com domain.
Yes — on Team and Agency plans, you can upload a CSV with your campaign details and generate hundreds of tagged URLs in one go. The output CSV includes the original URL, all UTM parameters, and the short link (if enabled).
All paid plans include a 14-day free trial with no credit card required. At the end of the trial period, you can subscribe or let it lapse — no automatic charges.
Yes. Monthly plans can be cancelled at any time; access continues until the end of the billing period. Annual plans can be cancelled but are non-refundable after the first 14 days.
Start a free 14-day trial on any plan — no card required.